The Executive Summary While appearing first, this section of the business plan is written last. It summarizes the key elements of the entire LAMI.US (Languages and More) business plan. (Executive Summary Example)
LAMI.US Company Profile
• Tutoring (Online/Offline) Language Lessons
• Beginning/Intermediate/Advanced Computer Lessons
• Multicultural Technology – Multilingual Website Design
• Multilingual Powerpoint Presentations
• Multilingual (Online) Business Plans
• English/French Resume Writing (CV, Cover Letters, References)
• International Variety Food Spices
• Ethnic/Multicultural and International Clothing
• Shelter – Real Estate
• Grooming/Beauty Supplies
• Self-Publishing
LAMI.US Industry Sector An overview of the industry sector that LAMI.US (Languages and More) will be a part of, including industry trends, major players in the industry, and estimated industry sales. This section of the business plan will also include a summary of Languages and More’s place within the industry. (Business Plan Example: Industry Section)
LAMI.US Market Analysis An examination of the primary target market for Languages and More’s product or service, including geographic location, demographics, Languages and More’s target market’s needs and how these needs are being met currently.
LAMI.US Target Market
Many otherwise savvy small business people either have no idea who will buy from them, or they assume that ‘everyone’ will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.
The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, and ‘targeting’ the business’s marketing efforts and dollars toward them.
LAMI.US Competitive Analysis An investigation of Languages and More’s direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how Languages and More will overcome any entry barriers to it’s chosen market.
LAMI.US Marketing Plan A detailed explanation of Languages and More’s sales strategy, pricing plan, proposed advertising and promotion activities, and product or service’s benefits.
LAMI.US Management Plan An outline of Languages and More’s legal structure and management resources, including it’s internal management team, external management resources, and human resources needs.
LAMI.US Operating Plan A description of Languages and More’s physical location, facilities and equipment, kinds of employees needed, inventory requirements and suppliers, and any other applicable operating details, such as a description of the manufacturing process.
LAMI.US Financial Plan A description of Languages and More’s funding requirements, Languages and More’s detailed financial statements, and a financial statement analysis.
LAMI.US Appendices And Exhibits Any additional information that will help establish the credibility of Languages and More’s idea, such as marketing studies, photographs of Languages and More’s product, and/or contracts or other legal agreements pertinent to Languages and More’s business.
Resource:
http://sbinfocanada.about.com/cs/businessplans/a/bizplanoutline.htm
